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Seminar on Branding Strategies 21-4- 16
Resource persons from Entrepreneurship Cell of Poddar Management and Technical Campus conducted a training session for Small and Medium Enterprises and budding entrepreneurs, organized under the aegis of SMB Connect. Mr. Sunil Kakkar and Ms. Parul Bhargava spoke on ‘The Necessities of Branding in MSME’s’. The audience was aspiring entrepreneurs, small business owners, academicians, students and corporate trainers. The session focused on helping growing businesses to build a brand and successfully convey it across various channels. The team spoke about building a compelling brand experience to drive customer loyalty and long-term relationships with customers. The session gave a valuable opportunity for delegates and students to interact with industry experts and entrepreneurs in diverse fields such as textiles, information technology, mining and exports.
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