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Developing a Social Marketing Approach for Tobacco Control in India 27-4- 16
Poddar Group of institutions along with Gandhi Foundation organized a workshop on 'Developing a Social Marketing Approach for Tobacco Control in India'. The session was addressed by Chairman Mr. Anand Poddar. He emphasized the importance of awareness and education especially among our youth, of this issue of great social importance. Mr. Ramesh Gandhi and Dr. Laxmi V.V. moderated the discussion. The participants from Poddar Group of Institutions included CEO Mr. PC Gupta, Secretary of Trust Dr. S.S. Mathur, Dr. Hemant Verma, Mr. Sunil Kakkar, Ms. Parul Bhargava and management students. The participating guests of the Gandhi Foundation were Dr. Ashish Chopra, Dr. Manasvi Gautam, Dr. U.S. Chauhan, Dr. T.P. Soni, Dr. Dharmveer Katewa and Mr. Rajkumar Agrawal. The multi-disciplinary panel which included experts from sociology, administration, management, social psychology and marketing discussed the use of social media as a marketing tool to control and curb the
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