The student briefly explained the parent company of DMart, its founder Radhakishan Damani, and the evolution of the brand in the Indian retail sector. The presentation focused on the practical application of the 7Ps of Marketing Mix including Product assortment, EDLP (Everyday Low Pricing) strategy, store layout and merchandising, promotional techniques, service process, employee interaction, and physical evidence such as ambience, cleanliness, and display arrangements. The presentation effectively highlighted how DMart attracts value-conscious consumers through efficient operations, organized store management, and customer-centric retail practices.
Student Nishita Soni delivered a presentation on the Live Project: Retail Marketing Mix of DMart. The presentation was based on the study of one DMart store.
